How to claim your business in ChatGPT through Business Hub, what to fill in once you are verified, how to read mentions and clicks, and what OpenAI says claiming does not do.
Client result: Wearview went from $0 to $36K MRR in 8 months.
This post is part of our AI SEO guide. Related reading: Rank tracker API, Claude Fable 5.2, Claude Fable 5.2 pricing.
Adel tracks AI citation rates across ChatGPT, Perplexity, Gemini, and AI Overviews. He turns raw visibility data into actionable insights that guide our optimization strategy.
Full Bio →You can now claim your business in ChatGPT. On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta, announcing it for the 1.2 billion people who use ChatGPT each week. The tool is Business Hub at chatgpt.com/business-hub.
This guide covers how to claim your profile, what to fill in, what the numbers mean and what claiming will not do. For the shorter five-step version, see our guide to listing your business on ChatGPT.
Business Hub is OpenAI's new dashboard where a business claims its profile, manages key details and sees how people engage with it in ChatGPT. OpenAI says "any eligible business located where ChatGPT is available" can claim itself through it.
Three groups have their own route:
OpenAI has not published a price. Treat "is it free" as unanswered until it does (more in the FAQ).
These steps follow OpenAI's help article Setting up your business on ChatGPT, with our notes on what to prepare.
Ask ChatGPT three buyer questions in your category and note whether you are named and which sites it cites. It answers "is my business on ChatGPT" and gives you a baseline for later.
Sign in to ChatGPT, open Business Hub from the sidebar and search by name. Select the matching listing and confirm which ChatGPT account will manage it. Pick that account on purpose: OpenAI says invitations for teammates and agencies can depend on it.
Pick one of the verification methods shown. OpenAI's help article names phone, business email, website domain and Shopify. Our checklist below covers what to have ready.
OpenAI reviews each claim and emails you a decision or a request for more information. It does not give a review time ("Review time varies"). You can cancel while it is pending.
Claim approval gets you into Business Hub. To publish changes, connect a product feed, view insights or create an agent, you also need to complete identity verification with Persona. The blue verified badge appears only after that is approved, not after the claim alone.
Once both approvals are in, you can update your website, description, category, logo, delivery policy and return policy, and add a cover photo. OpenAI reviews and publishes every change. If you sell products, connect a feed with prices and availability, and see our ChatGPT product feed requirements guide for the fields.
Two notes on sources. OpenAI's help article lists phone (text or automated call), business email, website domain and Shopify. On launch day, Search Engine Roundtable's Barry Schwartz reported verifying through a text or call to the main business number or DNS, and said he did it by DNS. That is one reporter's account, so read the options on your own claim screen.
Schwartz also said he was "nervous about people hijacking businesses." OpenAI's help center describes a Dispute ownership option on an already claimed profile, which asks you to verify with Persona that you are authorized to represent the business.
OpenAI documents what you can edit. It does not document a ranking formula, so this section separates the two.
What OpenAI lets you set: website, description, product or service category, logo, delivery policy, return policy, cover photo and a product feed. Everything must follow its Businesses in ChatGPT policy.
What we recommend (our view, not OpenAI's):
For the page work, our guide to ChatGPT SEO covers entity clarity and extractable answers.
Claiming changes who controls your facts. It does not change how ChatGPT ranks you, and OpenAI is direct about this.
| Claiming does | Claiming does not |
|---|---|
| Lets you update key details and add product feeds with pricing and availability | Guarantee increased visibility |
| Gives you a profile people can click to when your business appears in a response | Give you "direct control over ChatGPT's independent recommendations" |
| Unlocks insights (mentions, website clicks, discovery topics) after Persona approval | Add a verified badge on its own (that needs Persona approval) |
| Lets you build an optional Business Agent, if eligible | Mean an agent or a feed will be recommended automatically |
| Lets an admin add teammates and an agency | Let OpenAI Support delete or hide a published profile |
OpenAI does not say that claiming boosts how often ChatGPT recommends you. The independent answer, the one ChatGPT writes without a business paying or editing, still relies on what the web says about you. That means your site, your reviews and the third-party lists buyers read. We explain where ChatGPT gets its information separately, and AY Listicle has a good read on why third-party lists still shape ChatGPT's recommendations.
Business Agents are chats you build in Business Hub that answer customer questions using information you provide. OpenAI says they are open now to eligible ecommerce and online service businesses in the United States. The help article adds that the business needs a website and must meet the Business Agents Policy.
What to know before you set one up:
After your claim and Persona verification are approved, open your business in Business Hub and select Insights. OpenAI says these cover the past 28 days and are aggregated, shown only above a privacy threshold.
| Metric | What it counts | Watch out for |
|---|---|---|
| Mentions | For an online business, when ChatGPT references your website. For a local business, when ChatGPT shows a result for that location | A brand name alone does not count |
| Website clicks | How often people click through to your site | Counts may be incomplete |
| Discovery topics | Common themes in answers that mentioned or cited your business | Not individual prompts and not a direct measure of intent |
A blank metric does not mean zero. OpenAI says it can mean activity has not reached the reporting threshold, data is still being collected or reporting is unavailable. Businesses do not receive individual prompts or conversations, including Business Agent chats.
Business Hub only covers your own profile. It will not show who ChatGPT named instead of you. For that, run the same buyer questions each week and log the result, as in our ChatGPT visibility tracking and audit guide.
No, and OpenAI does not claim it does. Its Business Hub pages never mention Google Business Profile. Business Hub has its own claim flow, its own checks and its own insights, so it is a new profile to maintain, not a substitute for one you already have.
| Source | Who controls it | What OpenAI says |
|---|---|---|
| Business Hub profile | You, with OpenAI review | You can update key details and add product feeds |
| Your website | You | For online businesses, a mention counts when ChatGPT references your website |
| Third-party pages, lists and reviews | Other people | ChatGPT "may also use other sources" about your business |
Whether ChatGPT reads Google Business Profile data is not stated, so keep both profiles accurate and consistent.
Claiming is the easy part. The harder work is making sure ChatGPT finds clear, consistent answers about you across your site and the other sources it uses. That is what a ChatGPT SEO agency does.
If you want a hand, our GEO optimization service covers the profile, the pages and the weekly tracking. If you are still choosing, our comparison of the best ChatGPT SEO agencies in 2026 shows how seven of them work, including us, so check our own entry with the same skepticism you would give any other.
Yes. You claim it through Business Hub, OpenAI's tool for Businesses in ChatGPT. If you cannot find an online business, OpenAI says you may see an option to add it. Local stores and restaurants can currently claim only an existing U.S. listing.
Open Business Hub from the ChatGPT sidebar, search for your business, pick the matching listing and verify through one of the methods shown. Then wait for OpenAI's approval and complete Persona identity verification. After that you can edit details, connect a feed and view insights.
OpenAI has not published a price. Its help article says you do not need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business, and that claiming, advertising and publishing an agent are separate. Check the Business Hub screens for current terms.
Eligible ecommerce and online service businesses in the United States, with a website, that meet OpenAI's Business Agents Policy. OpenAI says it plans to expand to more markets and categories over time. You must also be claimed and Persona-verified before you can build one.
Yes, in Business Hub after your claim and Persona verification are approved. Insights show mentions, website clicks and discovery topics for the past 28 days, aggregated and only above a threshold. A blank metric does not necessarily mean zero activity, and counts may be incomplete.
No. Business Hub is a separate profile with its own claim and verification. OpenAI's pages do not mention Google Business Profile, so keep both accurate. Claiming in ChatGPT also does not guarantee more visibility, because the independent answer still draws on other sources.
