Our GEO Methodology
A systematic, four-phase process for making your business visible and citable across every major AI search platform , built on entity infrastructure, not guesswork.
Most businesses are invisible to AI search
When someone asks ChatGPT, Perplexity, or Gemini for a recommendation in your category, which businesses get named? Almost certainly not yours , unless you have actively built the signals AI models trust.
Traditional SEO optimises for keyword rankings on a search results page. That does not translate to AI citation. AI models pull from structured knowledge, entity signals, and content formatted for synthesis , none of which most businesses have invested in.
The result: early movers in GEO are capturing AI-generated recommendations while the rest remain invisible. That gap widens every month.
A four-phase process that actually works
AI Visibility Audit
Learn more →We audit your current citation presence across all major AI platforms, identify gaps in your entity infrastructure, and benchmark you against your top competitors. You get a clear baseline and a prioritised action list.
Entity Foundation
We build the structured-data layer and knowledge-graph signals that AI models rely on to trust and cite a source. This includes JSON-LD schema implementation, llms.txt, robots.txt optimisation for AI crawlers, and entity disambiguation.
Citation-Ready Content
We restructure your existing content and create new content engineered to be cited. That means answer-first formatting, authoritative sourcing, FAQ schema, and semantic depth that AI models surface when users ask questions in your category.
Continuous Optimisation
Learn more →Every month we track actual citations, refresh stale content, update schemas for new platforms, and expand coverage to emerging AI search surfaces. Results compound , the work done in month 1 multiplies over time.
What makes our methodology different
Multi-platform coverage
We optimise for ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews , not just one channel. AI search is fragmented; your strategy should cover all of it.
Data-driven from day one
We track actual citation counts and brand mention share , not keyword rankings or impressions. If AI platforms are not citing you, you know it immediately.
Entity-first infrastructure
AI models cite sources they trust. We build the structured-data and knowledge-graph signals that make your business a trusted entity , the foundation every other tactic depends on.
Compounding returns
Traditional SEO decays. GEO compounds. Each month of entity signals, content, and citation tracking builds on the last, creating a growing competitive moat.
Methodology backed by real tooling
We have also made a selection of our diagnostic tools available for free. Use them to get an immediate baseline before we talk.
See our methodology in action
Book a free AI visibility audit and we will show you exactly where you stand, what your competitors are doing, and what we would do first.
Book a free audit
