Our GEO Methodology
A systematic, four-phase process for making your business visible and citable across every major AI search platform, built on entity infrastructure, not guesswork.
Most businesses are invisible to AI search
When someone asks ChatGPT, Perplexity, or Gemini for a recommendation in your category, which businesses get named? Almost certainly not yours, unless you have actively built the signals AI models trust.
Traditional SEO optimises for keyword rankings on a search results page. That does not translate to AI citation. AI models pull from structured knowledge, entity signals, and content formatted for synthesis, none of which most businesses have invested in.
The result: early movers in GEO are capturing AI-generated recommendations while the rest remain invisible. That gap widens every month.
A four-phase process that actually works
AI Visibility Audit
Learn more →We audit your current citation presence across all major AI platforms, identify gaps in your entity infrastructure, and benchmark you against your top competitors. You get a clear baseline and a prioritised action list.
Entity Foundation
We build the structured-data layer and knowledge-graph signals that AI models rely on to trust and cite a source. This includes JSON-LD schema implementation, llms.txt, robots.txt optimisation for AI crawlers, and entity disambiguation.
Citation-Ready Content
We restructure your existing content and create new content engineered to be cited. That means answer-first formatting, authoritative sourcing, FAQ schema, and semantic depth that AI models surface when users ask questions in your category.
Continuous Optimisation
Learn more →Every month we track actual citations, refresh stale content, update schemas for new platforms, and expand coverage to emerging AI search surfaces. Results compound, the work done in month 1 multiplies over time.
What makes our methodology different
Multi-platform coverage
We optimise for ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, not just one channel. AI search is fragmented; your strategy should cover all of it.
Data-driven from day one
We track actual citation counts and brand mention share, not keyword rankings or impressions. If AI platforms are not citing you, you know it immediately.
Entity-first infrastructure
AI models cite sources they trust. We build the structured-data and knowledge-graph signals that make your business a trusted entity, the foundation every other tactic depends on.
Compounding returns
Traditional SEO decays. GEO compounds. Each month of entity signals, content, and citation tracking builds on the last, creating a growing competitive moat.
Methodology backed by real tooling
We have also made a selection of our diagnostic tools available for free. Use them to get an immediate baseline before we talk.
This is the exact methodology behind our GEO Optimization service, run for every client, every month.
Explore GEO Optimization→See our methodology in action
Book a free AI visibility audit and we will show you exactly where you stand, what your competitors are doing, and what we would do first.
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