AY Rank
The AI SEO agency that gets your brand cited by AI
Your buyers now ask ChatGPT who to hire before they ever open Google. If the answer names your competitors and not you, that pipeline is gone before your site gets a visit.
We fix that: entity optimisation, structured data and citation-ready content that make AI platforms recommend you by name.
See where AI ranks you today
ChatGPT
Perplexity
Gemini
ClaudeWhat does an AI SEO agency actually do?
An AI SEO agency makes your brand the source AI answers quote: it opens your site to AI crawlers, structures your entity so models recognise you, and builds content those models cite. Here is what that looks like as deliverables, not slogans.
AI visibility audit
Where your brand appears (and fails to appear) across ChatGPT, Perplexity, Gemini and Google AI Overviews for the queries your buyers actually ask.
Entity optimisation
Consistent brand identity across your site, structured data and third-party sources, so AI models resolve your name to the right company.
Structured data engineering
JSON-LD schema coverage (Organization, Service, FAQ, Article) that gives AI crawlers machine-readable context to quote from.
Citation-ready content
Answer-first pages built to be lifted verbatim into AI responses, mapped to the questions in your buying journey.
AI crawler access
Technical fixes so GPTBot, ClaudeBot, PerplexityBot and Google-Extended can discover, parse and index your content.
Citation monitoring
Monthly reporting on which AI platforms cite you, for which queries, and how that trends against your competitors.
AI SEO agency vs traditional SEO agency
The difference is the optimisation target: a results page you scroll versus an answer you act on. Not sure which you need? Our guide to choosing an AI SEO agency covers the evaluation questions in depth.
| Traditional SEO agency | AI SEO agency | |
|---|---|---|
| Primary goal | Rank in the 10 blue links | Be the brand AI answers recommend |
| Core work | Keywords, backlinks, on-page fixes | Entity building, schema, citable content |
| Crawlers served | Googlebot, Bingbot | GPTBot, ClaudeBot, PerplexityBot, Google-Extended |
| What gets measured | Rankings and clicks | AI citations and brand mentions in answers |
| Where buyers see you | A results page they scroll | Inside the answer they act on |
Who hires an AI SEO agency?
Revenue-stage companies whose buyers research with AI assistants. If your category gets asked about in ChatGPT, the answer is already sending pipeline somewhere.
- B2B SaaS founders and marketing leads. Software shortlists are being written by AI. As a SaaS SEO agency with AI-citation capability, we target the comparison and category queries where deals start.
- Brands that need a GEO agency. If you already know the discipline as GEO, our Generative Engine Optimisation services page details the methodology behind this work.
- E-commerce, fintech and service businesses whose customers ask AI for recommendations before they buy. Vertical playbooks differ; the citation mechanics do not.
- US companies. Based in the States? Our AI SEO agency for US companies page covers the American market specifically.
- Teams comparing providers. We publish an independent-format roundup of the best AI SEO agencies in 2026 (AY Rank included, disclosed) so you can evaluate the field.
One operating rule shapes every engagement: one client per category per market. We never optimise two competitors against each other.
How our AI SEO process works
Audit and baseline
We sample the real questions your buyers ask each AI platform, log every citation, and score your entity, schema and crawler access. You see exactly where you stand before any work starts.
Fix the foundations
Crawler access, structured data, and a consistent entity across your site and third-party profiles. This is the layer most agencies skip, and the reason their AI results stall.
Build citable assets
Answer-first pages and sourced, quotable content for the queries that drive revenue in your category, wired together with deliberate internal links.
Monitor and compound
Scheduled prompt sampling across platforms, monthly citation reporting, and iteration on what the models actually quote. Citations compound as your entity strengthens.
AI SEO agency FAQ
What is an AI SEO agency?
An AI SEO agency optimises your website and brand entity so AI platforms such as ChatGPT, Perplexity, Gemini and Google AI Overviews cite and recommend you in their answers. The work spans technical access for AI crawlers, structured data, entity building and citation-ready content, alongside the classic SEO foundations those systems still rely on.
How is an AI SEO agency different from a traditional SEO agency?
A traditional agency optimises pages to rank in a list of links. An AI SEO agency optimises passages and entities to be selected for AI-generated answers, and serves a different set of crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended). The disciplines overlap: strong traditional SEO keeps you in the retrieval pool, and AI SEO gets you quoted from it.
Is AY Rank a GEO agency?
Yes. GEO (Generative Engine Optimisation) is the discipline name for optimising towards AI answers, and it is the core of what we do. AI SEO agency and GEO agency describe the same service from different angles; our GEO services page covers the methodology in detail.
Do you work with B2B SaaS companies?
B2B SaaS is our largest client segment. Software buyers now shortlist vendors by asking AI assistants directly, which makes a SaaS SEO agency with AI-citation capability a pipeline channel rather than a branding exercise. We also work with e-commerce, fintech and service businesses.
How long until AI platforms start citing us?
Retrieval-side changes (crawler access, schema, answer-first content) can show up in AI citations within 4 to 8 weeks. Entity-side authority compounds over one to three quarters. We report citation counts monthly so progress is visible, not asserted.
How much does an AI SEO agency cost?
Engagements are scoped to your category and market rather than sold as fixed packages, and we take one client per category per market, so we never optimise two competitors against each other. The free audit is the fastest way to get a scoped price for your situation.
What is the process for engaging an AI SEO agency for a new project?
It starts with a free AI visibility audit: we sample the buyer questions in your category across ChatGPT, Perplexity, Gemini and Google AI Overviews and show you where you are cited today. From there you get a scoped proposal, and the engagement itself runs through four phases: crawler access and technical foundations, entity and schema work, citation-ready content, then ongoing monitoring with monthly citation reporting.
Do you optimise for Gemini and Google AI Overviews as well as ChatGPT?
Yes. Each platform is served differently: Google AI Overviews and Gemini lean on Google’s index and structured data, ChatGPT retrieval runs through GPTBot and the Bing index, and Perplexity favours fresh, well-sourced pages its own crawler can read. We optimise and report across all of them, because your buyers rarely sit on a single platform.
See Where Your Business Stands in AI Search. Then Move.
Drop your details and we'll review your business, look at where AI engines surface (or skip) you, and come back with the visibility gaps we see and what we can do to close them.
- →A review of your business and how AI engines currently surface (or skip) you
- →A read on the visibility gap between you and the competitor AI cites today
- →Suggestions on what we can improve to lift your AI search presence
- →A tailored next step, shaped around your business and category
One client per category per market. Once we start working with you, your category is closed to direct competitors.
