To list your business on ChatGPT, you claim it in OpenAI's Business Hub. The steps, checks, regions and limits from OpenAI's own pages, read November 10, 2026.
Client result: Wearview went from $0 to $36K MRR in 8 months.
This post is part of our AI SEO guide. Related reading: How to Claim and Optimize Your Business in ChatGPT, Rank tracker API, Claude Fable 5.2.
Abdelmoghit drives the content engine at AY Rank. He researches keywords, plans content clusters, and produces citation-optimized articles that rank in both Google and AI search engines.
Full Bio →To list your business on ChatGPT, you claim it in OpenAI's Business Hub, the tool OpenAI launched with Businesses in ChatGPT on November 10, 2026. Searchers say "list". OpenAI's steps say "claim". Every step below comes from OpenAI's own announcement and help center.
If you searched for "ChatGPT Business", that is a different product. It is OpenAI's paid workspace plan for teams. This guide is about getting your company found inside ChatGPT answers.
Here is what OpenAI's announcement and help center say so far, in one table. Each row links to the OpenAI page it comes from.
| Question | What OpenAI says | Source |
|---|---|---|
| What is it? | Businesses in ChatGPT, "in beta". Business Hub lets you claim your business, manage its information and see insights | Announcement |
| Launch date | November 10, 2026 | Announcement, release notes |
| Where do you start? | "open Business Hub from the sidebar in ChatGPT on the web" | Release notes |
| Who can claim? | You "own it or are authorized to represent it", then verify and get approved | Help article |
| How do you verify? | Phone, business email, website domain (a DNS TXT record) or Shopify, then a Persona identity check | Help article |
| What does it cost? | Not stated. You don't need an Ads account or a ChatGPT Enterprise agreement to claim | Help article |
| Which regions? | Eligible businesses located where ChatGPT is available. Local stores and restaurants can only claim a business already in ChatGPT in the US | Announcement, help article |
| Business Agents | Eligible ecommerce and online service businesses in the US with a website | Help article |
| What can you edit? | Website, description, category, logo, delivery policy, return policy, cover photo, product feed | Help article |
| What insights do you get? | Mentions, website clicks and discovery topics over the past 28 days, aggregated and shown only above a threshold | Help article |
| Does claiming help you rank? | It "doesn't guarantee increased visibility". Advertising "doesn't influence ChatGPT's independent answers" | Help article |
These five steps follow OpenAI's help article Setting up your business on ChatGPT.
Sign in to ChatGPT on the web and open Business Hub from the sidebar. Search for your business by name, pick the match, and confirm which ChatGPT account will manage it. Choose that account carefully. OpenAI says invitations for teammates and agencies can depend on the account used to claim.
ChatGPT shows the verification methods available for your business. OpenAI names four:
If you got a claim invitation by email, open that personal link instead. If you see "Contact support", your business is locked and OpenAI support has to help.
OpenAI reviews each claim and emails you a decision or a request for more information. You can cancel while it is under review.
Claim approval gets you into Business Hub. To publish changes, see insights or build an agent, you also need identity verification with Persona. OpenAI says you may need "a government-issued ID, business registration information, and proof that you're authorized to represent the business."
The blue verified badge appears only after OpenAI approves your Persona verification. Claiming alone does not add it. One warning from OpenAI: "If you use Persona to create a new profile, OpenAI's approval automatically publishes the profile."
Once both approvals are in, you can edit your website, description, category, logo, delivery and return policies, and add a cover photo. If you sell products, you can connect a product feed (CSV, hosted file or Shopify) with prices and availability. Our guide to ChatGPT product feed requirements covers the fields.
OpenAI reviews every change before it goes live, and "ChatGPT may also use other sources when answering questions about your business."
Less than most people hope. OpenAI says plainly that claiming "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations." It also says "Claiming a profile or disputing ownership doesn't change its visibility in ChatGPT." For the claim and verification steps in detail, see our guide to claiming your business in ChatGPT.
What you do get:
Read the insights rules closely. For an online business, a mention counts only "when ChatGPT references the business's website. The brand name alone doesn't count." A blank metric "doesn't necessarily mean zero activity". You may be under the reporting threshold.
A Business Agent is a chat assistant you build in Business Hub that answers customer questions from the information you give it. When your business appears in an answer, people can open your profile and start a separate, labeled chat with your agent.
Three limits matter right now:
OpenAI's announcement says businesses can also sponsor their agent as the destination for ChatGPT Ads. Its Sponsored Agents help page, updated before launch, still calls that format "a limited alpha test" for selected advertisers.
| You get | Detail from OpenAI |
|---|---|
| Control of your facts | Website, description, category, logo, policies, product feed |
| A verified badge | Blue check, after Persona approval |
| Control of the profile people see | "When a business appears in a model response, people can click to see the business's ChatGPT profile" |
| Insights | Mentions, website clicks, discovery topics, past 28 days |
| Team and agency access | The admin can add teammates and grant an agency access |
| An optional Business Agent | US ecommerce and online service businesses only, for now |
OpenAI has not published how ChatGPT picks which businesses to name. What it has said fits in three points:
Our reading, not OpenAI's: the pages search returns for your buyers' questions still feed the answer, and that is the part you can work on. We explain where those sources come from in where ChatGPT gets its information.
OpenAI's pages describe no separate form. You claim your business in Business Hub, inside ChatGPT. Shopify merchants can also start from the Shopify admin, and existing OpenAI Enterprise customers and advertisers can go through their OpenAI representative. If ChatGPT cannot find your business, OpenAI says an eligible online business "may see an option to add it". Local stores and restaurants can, for now, only claim a business that already exists in ChatGPT in the US.
Articles written before November 10, 2026 that say there is no submission form are now out of date.
OpenAI's Business Hub pages do not mention Google Business Profile. Business Hub has its own claim and its own checks (phone, email, website domain, Shopify, Persona).
Whether ChatGPT reads Google Business Profile data is not stated. OpenAI's web search help says ChatGPT may share your location with "trusted third-party providers that help provide more local information, such as nearby business listings", but it does not name them.
Split this into what OpenAI documents and what is our own method. They are different kinds of advice.
Business Hub shows your numbers only after you claim and verify, and only in aggregate. Before that, and next to it, we check the answers directly:
Then we work through four steps:
You can do this by hand, or start with the free ChatGPT business checker. Our GEO optimization service runs it for you, and the guide to getting cited by ChatGPT covers the page fixes that tend to work.
You claim it in OpenAI's Business Hub. Open Business Hub from the ChatGPT sidebar on the web, search for your business, verify by phone, email, website domain or Shopify, and wait for approval. Then pass a Persona identity check to publish changes and see insights.
OpenAI has not stated a price. Its help article says you don't need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business. Advertising and Business Agents are separate from claiming.
Not by itself. OpenAI says claiming "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations." In our experience the pages ChatGPT finds and cites for your buyers' questions still matter, and that is what GEO optimization works on.
Online businesses can, if they are eligible, located where ChatGPT is available, and verification is supported there. Local stores and restaurants outside the US can't yet. They can only claim an existing business in the US. Business Agents are US only for now.
OpenAI does not give a time. It says "Review time varies" and emails you a decision or a request for more information. Claim review and Persona review are two separate steps.
Yes. The admin who claimed the business can add teammates and grant an agency access to manage the business or its agent. Each person uses their own ChatGPT account.
For an online business, a mention counts when ChatGPT references your website. Your brand name alone does not count. For a local business, a mention counts when ChatGPT shows a result for that location.
No. ChatGPT Business is OpenAI's paid workspace plan for teams. Businesses in ChatGPT and Business Hub are how a company claims its business and manages its information in ChatGPT.
