AI Citation Tracking
You cannot improve what you do not measure. Every month we systematically query the major AI platforms with the questions your prospects are asking, record every citation, and deliver a clear report showing exactly how your AI presence is growing.
Platforms we monitor
Every major AI surface your prospects use when researching vendors, solutions, and recommendations.
Tracks brand mentions in ChatGPT's current model family across category queries
Monitors source citations in Perplexity answers, the most transparent AI citation surface
Tracks brand appearances in Google Gemini responses across web and mobile
Monitors Anthropic Claude for brand mentions in business and research contexts
Tracks inclusion in AI-generated summaries appearing above organic search results
Metrics we track
Citation count
How many times your brand is cited across all tracked platforms in a given month, broken down by platform and query category.
Brand mention share
Your share of total AI mentions in your category compared to your top 5 competitors, the clearest indicator of AI mind-share.
Citation sentiment
Whether AI platforms are citing you positively, neutrally, or negatively, and in what context (recommended, compared, cautioned against).
Competitor comparison
Side-by-side citation counts against your named competitors. See exactly who is overtaking you on which platform, and where you are winning.
Traffic attribution
We connect citation trends to actual referral traffic from AI platforms in your analytics, quantifying the revenue impact of growing citation presence.
Your monthly citation report
- Monthly citation count per platform with month-over-month delta
- Brand mention share vs. top 5 competitors
- Citation sentiment breakdown (positive / neutral / negative)
- New citation opportunities identified from competitor analysis
- Content and schema updates made during the month
- AI Overviews inclusion rate for target queries
- Traffic from AI referrals (if analytics access provided)
- Recommended actions for the following month
Typical timeline to first measurable citation lift
Monitored each month across all major AI surfaces
Cadence of reporting, no waiting quarters to see results
Frequently Asked Questions
How often do you track citations?
Monthly, across all 5 platforms we monitor: ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. No waiting a quarter to see whether something worked.
Is Perplexity tracked differently from the other platforms?
Yes. Perplexity shows numbered source citations directly in every answer, making it the most transparent AI citation surface, so we track citation order there, not just whether you were mentioned at all.
Do you compare us against our competitors, not just track us in isolation?
Every monthly report includes brand mention share against your top 5 named competitors, side by side, per platform. You see exactly who's overtaking you and where you're winning, not just your own raw citation count.
How long until we see a citation lift?
Typically 3 to 6 months for the first measurable lift. Citation tracking itself starts reporting from month one, the timeline refers to when the underlying GEO work (entity clarity, structured data, citation-ready content) starts moving the number.
Citation tracking is step four of our GEO Optimization programme, included in every engagement.
Explore GEO Optimization→Start tracking your AI citations
Book a free audit and we will show you your current citation baseline, how often you are being cited today, on which platforms, and who is ahead of you.
Book a Free AuditNo commitment. You will see your citation baseline before we end the call.
