What's your GEO ROI?
Enter your business metrics and see how Generative Engine Optimization translates to traffic, leads, and revenue from AI search, projected month by month over 12 months.
Enter your current traffic and deal value
The starting point the projection is built from.
Set your expected GEO investment
Monthly or one-time, whatever matches how you're evaluating the spend.
See projected citation share and revenue growth
Modeled across a 6 to 12 month curve, not a flat monthly estimate.
Compare investment levels
See where the return curve bends, so you can size the engagement to the payback you need.
GEO is a compounding investment: entity and authority work built in month one keeps paying off in month six. This calculator models that curve so you can see when the investment is expected to break even, instead of a single misleading average.
Optimise your visibility across leading AI platforms
ChatGPT
Google AI Overviews
PerplexityGemini
ClaudeYour Business Metrics
Frequently Asked Questions
How do you calculate GEO ROI?
GEO ROI is calculated by estimating the traffic from AI citations (ChatGPT, Perplexity, Gemini, AI Overviews), applying your conversion rate and average deal value, then comparing the projected revenue against your GEO investment over 12 months. The formula accounts for compounding growth as AI citation authority builds over time.
What is a good ROI for GEO?
Most businesses see 3-8x ROI from GEO within 12 months. B2B companies with high average deal values often see 10x+ returns because even a small number of AI-referred leads can generate significant revenue.
How long does GEO take to show results?
GEO typically shows initial citation improvements within 2-3 months, with meaningful traffic increases by month 4-6. Unlike traditional SEO, GEO can produce faster results because AI models update their retrieval more frequently.
How is GEO different from SEO in terms of ROI?
GEO traffic tends to be higher-intent than organic search traffic because users asking AI assistants specific questions are typically further in their buying journey. This means GEO traffic often converts at 2-3x the rate of traditional organic traffic.
Want us to fix this for you?
These are projections. Our GEO Optimization team turns them into a real 6-month plan with monthly citation reporting.