Check your brand's AI entity presence
Analyze your brand's entity signals and find out if AI search engines like ChatGPT, Perplexity, and Gemini can identify and cite your brand correctly.
Frequently Asked Questions
What is a brand entity in AI search?
A brand entity is how AI search engines like ChatGPT, Perplexity, and Gemini recognize and represent your brand in their knowledge systems. Strong entity signals mean AI platforms can accurately identify, describe, and recommend your brand when users ask relevant questions.
How does the Entity Strength Score work?
The Entity Strength Score (0-100) measures how well-defined your brand is as an entity for AI search engines. It evaluates 15 key signals including knowledge graph presence, structured data, authority signals, and cross-platform consistency. A score above 70 indicates strong entity recognition.
Why does entity presence matter for AI search?
AI search engines rely on entity understanding to generate accurate responses. Brands with strong entity signals are more likely to be cited in AI-generated answers, recommended by AI assistants, and correctly described when users ask about products or services in your industry.
How can I improve my brand entity for AI visibility?
Key actions include claiming your Google Knowledge Panel, adding Organization JSON-LD to your website, ensuring consistent information across directories, getting mentioned in authoritative publications, and creating a llms.txt file. Each action strengthens how AI platforms recognize and cite your brand.