Get your SaaS cited in ChatGPT when buyers ask for a shortlist
Your buyers ask ChatGPT, Perplexity and Copilot which tool to pick before they ever see your ads.
We get B2B SaaS brands, Seed to Series B, mentioned in those answers, with a link to your page.
Get your free AI visibility audit
ChatGPT
Perplexity
Claude
Gemini
Copilot
Brands we get cited in AI search
Wearview
NeoDay
Is AEO worth it for B2B SaaS?
Yes, once your buyers research the category with AI. Here is the honest test.
Worth it if
- Your buyers shortlist tools by asking ChatGPT, Perplexity or Copilot.
- You sell into a named category ("SOC 2 automation", "sales engagement").
- Competitors already show up in AI answers and you do not.
- You have a few case studies or reviews AI can point to.
Not yet if
- You are still looking for product-market fit.
- Your category does not have a name buyers search for yet.
- You need pipeline this month. Paid is faster for that.
Your buyer's question, two endings.
Animated example. Before: a buyer asks ChatGPT, Claude or Perplexity which SOC 2 automation tool fits a Series A startup, scrolls the answer and does not find the brand. After: the answer names YourBrand with a cited source, the buyer clicks it, opens the site, clicks Book a demo and picks a time.
This is your buyer's view, with a made-up SOC 2 tool as the example. First the answer lists your competitors. Then it names your product, cites your page and the buyer books a demo.
How your SaaS gets mentioned in Perplexity and ChatGPT answers
The engine names a brand when it finds a page it can quote. Comparison pages get cited most for tool questions. Here is that moment.
Animated example. A buyer asks which sales engagement platform works best with HubSpot. The AI answer names YourBrand, a placeholder brand, and cites its comparison page as the source.
The short answers
What SaaS founders and marketing leads ask us first.
Is AEO worth it for B2B SaaS?
Yes, once buyers research your category with AI. Not yet if you are pre product-market fit.
The checklist below shows both sides. Most Series A and B SaaS companies in a named category land on the yes side.
What is the difference between GEO and AEO?
Almost none in practice. Both mean getting cited in AI answers.
AEO (answer engine optimization) is the older term. GEO (generative engine optimization) is the newer one. The work is the same.
How does a B2B SaaS brand get mentioned in ChatGPT and Perplexity?
By being named on the pages those engines retrieve for your category.
Roundups, comparison pages, G2 and Capterra profiles, Reddit threads and YouTube reviews. Plus your own pages, written so a model can quote them.
How do we measure share of voice in AI search?
Ask the same buyer questions every month, in every engine, and count who gets named.
Share of voice is the share of answers that name you, out of all answers for your prompt set. Track it by engine and against named competitors.
The six vendor questions are on our AEO agency for B2B page.
B2B share of voice in AI search
Same buyer questions, every month, in every engine. Share of voice is how often the answers name you instead of a competitor.
Illustrative example of AI share of voice. Before, YourBrand is named least of four brands. Midway it passes one competitor. After, it is named most often. Placeholder brands, no real data.
Placeholder brands. Bar lengths are illustrative, not client data.
GEO strategy for Seed to Series B
Do the next stage only when the one before it is done.
1. Seed
Get the basics right
- AI crawlers can read the site
- One clear category sentence everywhere
- Organization and SoftwareApplication schema
2. Series A
Own the comparisons
- "You vs competitor" pages
- "Best X for Y" use-case pages
- G2 and Capterra profiles that match the site
3. Series B
Win the shortlists
- Placements in the roundups AI quotes
- Reddit and YouTube presence in your niche
- Monthly share of voice against named rivals
Where AI engines find SaaS brands
Most of what gets you named lives off your site. These four sources do most of the work.
Roundups and listicles
The "best X tools" articles that rank on Google and Bing. AI engines quote them more than any other source for shortlist questions.
Perplexity and Google AI Overviews cite Reddit threads often. Honest answers from your team in the right subreddits count. Planted reviews get removed and hurt you.
YouTube
Walkthroughs and comparison videos get cited in Google AI Overviews and Gemini. Titles and descriptions should name the category and the competitor.
Review sites
G2, Capterra and TrustRadius profiles. Keep the category and the description identical to your homepage.
ChatGPTPerplexityGeminiCopilot
AI OverviewsIn our clients' own words.
“We spend a lot of time thinking about growth, but AI search was a blind spot. AY Rank helped us understand how buyers discover products through ChatGPT and what we could do to improve our visibility.”
- B2B growth
- Buyer discovery
- ChatGPT visibility
ChatGPT, Perplexity, Gemini“What impressed us most was how technical the team is. They don't just talk about SEO. They understand how AI engines discover, evaluate and recommend companies. That made a real difference in how we approached visibility.”
- Technical GEO
- How engines evaluate brands
- AI recommendations
ChatGPT, Perplexity, AI Overviews“Explaining a specialized product to AI search engines isn't straightforward. AY Rank helped us think through how to communicate our value clearly, build authority and improve discoverability in a competitive market.”
- Specialized AI product
- Value messaging
- Authority
ChatGPT, Perplexity, ClaudeWearview case studyA new domain went from $0 to $36K MRR in 8 months, all organic.
Wearview is a consumer brand, not SaaS. The playbook is the one SaaS needs: 200+ comparison and category pages, and 15+ roundup placements from 40+ pitches.
Read the Wearview case studyAI search visibility FAQ
Is AEO worth it for B2B SaaS?
Yes, if your buyers research vendors with AI assistants and you sell into a category buyers can name. It is usually not worth it yet before product-market fit, or when you need pipeline within a month, where paid channels are faster.
How do B2B companies measure share of voice in AI-powered search?
Pick the 30 to 100 questions your buyers ask, run them in ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews every month, and record which brands each answer names. Your share of voice is the share of answers that name you. Keep the raw answers so you can see why it moved.
What GEO strategy fits a Series A or Series B SaaS company?
Series A: comparison and use-case pages, plus review profiles that match your site. Series B: placements in the roundups AI engines quote, Reddit and YouTube presence, and monthly share of voice tracking against named competitors.
How do I get my SaaS brand mentioned in ChatGPT and Perplexity answers?
Make sure AI crawlers can read your site, describe your category in one plain sentence everywhere, publish honest comparison pages, and get named in the roundups, review sites and community threads those engines retrieve for your category.
Do Reddit and YouTube matter for B2B SaaS citations?
Yes. Perplexity and Google AI Overviews often cite Reddit threads, and Gemini and AI Overviews cite YouTube. Helpful answers from your team and real product walkthroughs work. Fake reviews get removed.
How long until a SaaS company shows up in AI answers?
Technical fixes can show up within weeks, once engines recrawl. Placements and comparison content usually take a few months to change shortlist answers. We report progress monthly so you can see it move.
Can you guarantee our SaaS gets recommended by ChatGPT?
No. Nobody controls what a model answers. We commit to the work and report what the models say, by prompt and by engine, every month.
See Where Your Business Stands in AI Search. Then Move.
Drop your details and we'll review your business, look at where AI engines surface (or skip) you, and come back with the visibility gaps we see and what we can do to close them.
- →A review of your business and how AI engines currently surface (or skip) you
- →A read on the visibility gap between you and the competitor AI cites today
- →Suggestions on what we can improve to lift your AI search presence
- →A tailored next step, shaped around your business and category
One client per category per market. Once we start working with you, your category is closed to direct competitors.
