AEO agency for B2B tech and enterprise brands
We get your company named when buyers ask AI for a vendor shortlist.
For B2B software, tech and service companies whose buyers research vendors with AI before they fill in a form.
Get your free AI visibility audit
ChatGPT
Claude
Gemini
Perplexity
Copilot
Brands we get cited in AI search
Wearview
NeoDay
The short answers
What B2B teams ask before hiring an AEO agency.
What do AEO services for B2B tech include?
Getting AI assistants to read you, place you in a category and name you on vendor shortlists.
In practice: AI crawler access, Organization and Service schema, one consistent company description everywhere, answer-first comparison pages, placements in the "best X" lists AI quotes, and monthly citation reports.
Why is my B2B tech company invisible in AI search?
Usually one of four causes, and most invisible brands have two.
Blocked AI crawlers, no clear category, no third-party mentions, or no comparison content to quote. The section below covers each one.
How do brands get into AI vendor recommendations?
By being named in the pages assistants retrieve when someone asks for a shortlist.
Those are roundups, comparison pages, review profiles and category pages. Your own site has to state your category, buyer and use cases in plain sentences.
Does AEO work for service-based businesses?
Yes. Agencies and consultancies get shortlisted the same way software does.
The sources differ: directory profiles, case studies and service pages that name the client type and the outcome.
Your buyer asks AI. Who gets named?
Animated example. Before: a buyer asks ChatGPT, Claude or Perplexity for the best AI SEO agency for B2B SaaS, scrolls the answer and does not find their company. After: the answer names YourBrand with a cited source, the buyer clicks it, opens the site, clicks Book a call and picks a time.
First the answer lists your competitors. Then the same question names you, cites you and gets you a booked call.
Why B2B tech brands are invisible in AI search
It is rarely about product quality. It is almost always one of these four.
Blocked crawlers
If GPTBot, ClaudeBot, PerplexityBot or Bingbot cannot fetch the page, nothing on it gets quoted.
A robots.txt rule, a WAF or bot protection is usually to blame. We check live responses, not just the robots file.
No clear entity
The model cannot tell what category you are in, so it leaves you out of category answers.
Common signs: no Organization schema, a different description on every profile, a homepage that says "the platform for modern teams".
No third-party mentions
Assistants trust what other sites say about you more than what you say.
If no roundup, review site or community thread names you next to your competitors, you are not in the pool the answer comes from.
Thin comparison content
Buyers ask "X vs Y". If only a competitor answers it, the competitor describes you.
You need honest comparison and use-case pages of your own.
Want a quick read first? The free AI visibility checker scores your site’s AI search readiness, including crawler access and structured data.
How to get on AI vendor shortlists
Each assistant builds its list from different sources. So the fixes differ a little per engine.
ChatGPT
Draws on
Live web results via OAI-SearchBot and partner indexes, plus training data.
What we change
Open OAI-SearchBot access, answer-first category pages, mentions on the "best X" roundups.
Claude
Draws on
Its web search tool when switched on, ClaudeBot and Claude-SearchBot, plus training data.
What we change
Crawler access and the same plain description of who you serve, on your site and on third-party pages.
Gemini and AI Overviews
Draws on
Google’s index and Knowledge Graph, so Google rankings and schema carry over.
What we change
Schema that matches the visible page, rankings on comparison queries, one consistent entity.
Perplexity
Draws on
PerplexityBot and fresh, well-sourced pages it can link to.
What we change
Dated, sourced pages with clear headings, updated when product or pricing changes.
Copilot
Draws on
The Bing index. If Bing has not indexed you, Copilot has little to say.
What we change
Bing Webmaster Tools, IndexNow pings on publish, the same answer-first pages.
The biggest lever is the same on all five: get named in the roundups and comparison pages that rank for your category.
Wearview case studyThe shortlist mechanism, in a real case
A new domain went from $0 to $36K MRR in 8 months, all organic.
Wearview sells smart glasses to consumers, not businesses. We show it because the mechanism is the one that puts B2B vendors on AI shortlists: comparison pages plus placements in the “best of” lists AI reads.
$36K
MRR after 8 months
15+
roundup placements from 40+ pitches
200+
comparison and category pages
Enterprise GEO vendor shortlist checklist
Six questions to put to any GEO or AEO vendor, us included. Here is how we answer each.
- 1
Which prompts, on which platforms, and how was the baseline sampled?
A vendor who cannot show today’s answers cannot show progress later.
AY Rank: The free audit samples your buyers’ questions across ChatGPT, Perplexity, Gemini and Google AI Overviews before any work is scoped.
- 2
What changes on our site, and what happens off-site?
On-site fixes alone rarely get you shortlisted.
AY Rank: Both. Crawler access, schema and answer-first pages on-site. Listicle and comparison placements off-site.
- 3
How will you report results?
Traffic alone hides AI visibility.
AY Rank: Monthly: which platform cited you, for which query, against named competitors.
- 4
Do you work with our competitors?
Two rivals on the same shortlist is a conflict nobody can resolve.
AY Rank: One client per category per market.
- 5
What will you not promise?
Nobody controls what a model answers. Guaranteed placement is a red flag.
AY Rank: We do not guarantee a position in any AI answer. We commit to the work and report what the models say.
- 6
How is it priced?
Fixed packages ignore how crowded your category is.
AY Rank: Scoped per category and market after the audit.
In our clients' own words.
“What stood out was the combination of technical knowledge and business understanding. The team approached AI visibility as a measurable acquisition opportunity rather than another marketing trend.”
- Enterprise strategy
- Technical GEO
- Acquisition channel
ChatGPT, Copilot, AI Overviews“We spend a lot of time thinking about growth, but AI search was a blind spot. AY Rank helped us understand how buyers discover products through ChatGPT and what we could do to improve our visibility.”
- B2B growth
- Buyer discovery
- ChatGPT visibility
ChatGPT, Perplexity, Gemini
“They think beyond keywords and backlinks. The focus was on understanding what our ideal customers ask AI assistants and making sure our positioning actually answers those questions.”
- Customer intent
- Questions buyers ask AI
- Positioning
ChatGPT, Perplexity, ClaudeAEO for service-based B2B businesses
Buyers ask for “the best cybersecurity consultancy for fintech” the same way they ask about software. The assistant just leans on different sources.
Directory and review profiles
Clutch, G2 services, industry associations. The description there should match your site word for word.
Case studies with a client type
"We helped a Series B fintech cut onboarding time" is quotable. "We deliver results" is not.
One page per service
One "What we do" page cannot answer ten buyer questions. Ten answer-first pages can.
Named people
Partner pages with Person schema give assistants an expert to attribute.
AEO for enterprise clients in the United States
We work with US companies remotely. AY Rank has no US office.
The team is European. Our strongest markets are Europe, the Middle East and North Africa.
For AEO that matters less than for most services. GPTBot, ClaudeBot and Bingbot read your site the same way wherever your agency sits.
More on the US market: GEO agency USA and AI SEO agency USA.
Does AEO replace paid channels?
No. Paid buys a placement you control today. An AI recommendation cannot be bought the same way, and it takes months. Most B2B teams run both.
Paid finds the queries
Your search terms report shows which questions turn into pipeline. Those become the first prompts we target.
AEO covers what ads cannot
A buyer asking an assistant for a shortlist never sees your ad.
Shift budget on evidence
Once citations hold for a query, test lowering paid spend on it. Not before.
AEO agency FAQ
What does an AEO agency do for a B2B tech company?
An AEO (answer engine optimization) agency makes sure AI assistants such as ChatGPT, Claude, Gemini, Perplexity and Copilot can find your company, understand what category you sit in, and name you when buyers ask for vendor recommendations. The work covers AI crawler access, structured data, a consistent brand entity, answer-first comparison and use-case pages, and third-party mentions on the sources those assistants retrieve.
AEO platforms vs AEO agencies: which one do I need?
It depends which AEO you mean. In this page AEO means answer engine optimization, getting cited in AI answers. Some B2B marketing software uses the same letters for account engagement optimization, which is about scoring and engaging target accounts in ABM tools. We do not sell that. Within answer engine optimization, AEO platforms are software that tracks your citations across AI assistants. An AEO agency does the work that changes those citations: technical fixes, content and placements. Many teams use a tracking platform and an agency together.
Why is my B2B brand missing from ChatGPT, Claude, Gemini and Perplexity answers?
The usual causes are blocked AI crawlers, missing or inconsistent entity data, no third-party mentions next to your competitors, and no comparison content for the assistant to quote. A free AI visibility audit shows which of these applies to you.
How do AI assistants decide which vendors to put on a shortlist?
They retrieve pages that answer the question, usually roundups, comparison pages, review profiles and the vendors’ own category pages, then summarise the names that appear most consistently with a clear description. Being named in those sources, in plain language that matches the buyer’s question, is what gets you onto the list.
Do you work with enterprise clients in the United States?
Yes, remotely. AY Rank has no US office. The team is European, and our strongest markets are Europe, the Middle East and North Africa. AI assistants read your site the same way wherever the agency sits, and our USA pages cover the American market in more detail.
Does AEO work for service-based B2B businesses?
Yes. Agencies, consultancies and professional services firms are shortlisted from directory profiles, case studies, team pages and service pages that name the client type and the outcome. The fixes are the same as for software, with more weight on case studies and named people.
Does AEO replace paid channels?
No. Paid search and paid social buy placement you control today. AEO earns a place in AI answers that cannot be bought the same way, and it builds over months. Most B2B teams run both: paid data shows which queries convert, and AEO targets those queries in AI answers.
Can you guarantee we appear in AI vendor recommendations?
No, and you should be wary of anyone who does. No agency controls what a model answers. We commit to the work, report citations monthly by platform and query, and show what changed.
How much does an AEO agency cost?
We scope each engagement to your category and market rather than selling fixed packages, and we take one client per category per market. The free AI visibility audit is the fastest way to get a scoped price.
See Where Your Business Stands in AI Search. Then Move.
Drop your details and we'll review your business, look at where AI engines surface (or skip) you, and come back with the visibility gaps we see and what we can do to close them.
- →A review of your business and how AI engines currently surface (or skip) you
- →A read on the visibility gap between you and the competitor AI cites today
- →Suggestions on what we can improve to lift your AI search presence
- →A tailored next step, shaped around your business and category
One client per category per market. Once we start working with you, your category is closed to direct competitors.
