xGrowth: ranked #1 by ChatGPT and 32.6K clicks from Google
xGrowth is a B2B growth and account-based marketing (ABM) agency based in Melbourne, working across Australia and Singapore.
Proof window: Feb 2024 to Feb 2025
Book a Free Audit32.6K
Clicks from Google in 12 months
2.02M
Google impressions in the same 12 months
#1
In ChatGPT for "best abm agency in australia"
700+
Clicks on peak days in January 2025, up from near zero
The proof
The problem
xGrowth had a strong ABM reputation, but the pipeline was not filling fast enough. Search was not helping: from February to October 2024 the site got close to zero clicks from Google.
Goal: Turn search into a lead source: get found on Google and get named when buyers ask ChatGPT for an ABM agency in Australia.
What we did
Built a long-tail content engine: pages aimed at the specific searches B2B buyers make, not just the head term.
Shipped 3 free interactive tools on the site.
Kept both running until they compounded. The climb in Search Console starts in November 2024.
The result
Daily clicks went from near zero to more than 500 on most days of January 2025, with peaks above 700. Today, when you ask ChatGPT for the best ABM agency in Australia, xGrowth is the first name on the list.
Book a Free AuditAttribution Methodology
Clicks and impressions come from the xGrowth Google Search Console export shown above (February 2024 to February 2025). The ChatGPT ranking is a screenshot of a real ChatGPT answer to the prompt "best abm agency in australia". AI answers change over time, so read it as a snapshot, not a permanent position.
Frequently Asked Questions
What was the single biggest lever behind this result?
Built a long-tail content engine: pages aimed at the specific searches B2B buyers make, not just the head term.
How does AY Rank measure AI citations and attribution?
Clicks and impressions come from the xGrowth Google Search Console export shown above (February 2024 to February 2025). The ChatGPT ranking is a screenshot of a real ChatGPT answer to the prompt "best abm agency in australia". AI answers change over time, so read it as a snapshot, not a permanent position.
Can this work for a business like mine?
Results vary by starting authority, competition, and budget, this case study is one outcome, not a guarantee. Book a free AI visibility audit and we'll show you the actual gap for your business before recommending anything.
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