Pet food brand: ranked #1 by ChatGPT and 58.8K clicks from Google
A Belgian direct-to-consumer brand that sells personalized pet food on subscription. We keep the client name private.
Proof window: Feb 2024 to Dec 2024
Book a Free Audit58.8K
Clicks from Google in 10 months
4.35M
Google impressions in the same 10 months
#1
In ChatGPT for the best personalized pet food in Belgium
500+
Clicks on peak days in late 2024, up from about 70 a day
The proof
The problem
In February 2024 the store got around 70 clicks a day from Google. The category is crowded: ChatGPT answers for Belgian pet food also name established brands like Dog Chef and Edgard & Cooper.
Goal: Grow sales from organic search and be the brand ChatGPT recommends when pet owners in Belgium ask where to buy personalized pet food.
What we did
Ran SEO and GEO on the store: Google rankings and AI answers worked on together, not as two separate projects.
Built a free interactive tool for pet owners on the site.
The result
Daily clicks from Google grew from around 70 to 300 to 500 by late 2024. When you ask ChatGPT for the best personalized pet food company in Belgium, the client is the first brand it names, ahead of Dog Chef and Edgard & Cooper.
Book a Free AuditAttribution Methodology
Clicks and impressions come from the client's Google Search Console export shown above (February to December 2024). The ChatGPT ranking is a screenshot of a real ChatGPT answer with only the client name blurred. AI answers change over time, so read it as a snapshot, not a permanent position.
Frequently Asked Questions
What was the single biggest lever behind this result?
Ran SEO and GEO on the store: Google rankings and AI answers worked on together, not as two separate projects.
How does AY Rank measure AI citations and attribution?
Clicks and impressions come from the client's Google Search Console export shown above (February to December 2024). The ChatGPT ranking is a screenshot of a real ChatGPT answer with only the client name blurred. AI answers change over time, so read it as a snapshot, not a permanent position.
Can this work for a business like mine?
Results vary by starting authority, competition, and budget, this case study is one outcome, not a guarantee. Book a free AI visibility audit and we'll show you the actual gap for your business before recommending anything.
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