Iwo Szapar: 4.48K Google clicks in 8 weeks and 188K AI impressions
Iwo Szapar runs a creator-led business at iwoszapar.com, built around his "second brain" product, that teaches professionals and teams to build AI knowledge systems.
Proof window: May 2026 to Jul 2026
Book a Free Audit4.48K
Clicks from Google in about 8 weeks
418K
Google impressions in the same window
188K
Impressions in Google's AI features, May to August 2026
8.9
Average position in Google
~500
Clicks on the peak day in July 2026, up from about 20 a day
The proof
The problem
In mid-May 2026 the site got around 20 clicks a day from Google.
Goal: Turn Google into a steady source of visitors for the creator's site.
What we did
We manage the site from the AY Rank account in Outrank, the tool we use for SEO content and backlinks.
The result
Clicks from Google stayed low through June, then climbed fast in early July 2026, peaking at about 500 in a day. Impressions peaked above 30K a day in the same week. Google's AI features followed the same curve: from near zero in May to about 4K impressions a day in early July, and still 2K to 3.8K a day through August.
Book a Free AuditAttribution Methodology
All numbers come from the Google Search Console for iwoszapar.com, shown above: the Performance report (May 18 to mid-July 2026) and the Generative AI features report (May 18 to end of August 2026). The only edit is a cover over the property selector.
Frequently Asked Questions
What was the single biggest lever behind this result?
We manage the site from the AY Rank account in Outrank, the tool we use for SEO content and backlinks.
How does AY Rank measure AI citations and attribution?
All numbers come from the Google Search Console for iwoszapar.com, shown above: the Performance report (May 18 to mid-July 2026) and the Generative AI features report (May 18 to end of August 2026). The only edit is a cover over the property selector.
Can this work for a business like mine?
Results vary by starting authority, competition, and budget, this case study is one outcome, not a guarantee. Book a free AI visibility audit and we'll show you the actual gap for your business before recommending anything.
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